Thursday, March 21, 2013

The older I get the more I realize how much I took for granted when I was younger and no place is it more evident than at my waist line.
When I was younger I pretty much ate what I wanted with no repercussions,  but I swear as I get older I gain weight by simply looking at all of the things that are bad for me.  So in an effort to keep myself from gaining too much weight, I decided at the beginning of this year to cut out some of the junk food that I love, including ice cream.  Now I’ll be the first to admit that I don’t always enjoy ice cream, it’s not usually at the top of my list of junk food, but when I want ice cream, I want ice cream and since deciding to stay away from it, keeping my cravings at bay seem to be more and more difficult.  Enter Weight Watchers ice cream and not only can I give in to my cravings, but I can do so without feeling guilty.
This isn’t the first time I’ve reviewed Weight Watchers ice cream, I also had the very difficult task (insert sarcasm here) of reviewing several Weight Watchers ice cream treats last year as well, so I knew in advance that I was in for a treat, quite literally.  If you’ve never indulged in the goodness that is Weight Watchers ice cream, then you my friend, have no clue what you’ve been missing.
Weight Watchers may not be the first name that comes to mind when you think of ice cream, but maybe it should be.  I’ll admit, that prior to working with Weight Watchers last year, I probably wouldn’t have believed that “diet” ice cream could actually be good and I would have been very, very wrong.  While I’m not personally following the Weight Watchers diet, I do occasionally buy a few varieties of the Weight Watchers Ice Cream (and then promptly hide it deep in the back of the deep freeze) and I have to admit, I’m a little more impressed with each new frozen treat that I try. 
I have to pause for a moment and tell you that Weight Watchers has quickly become one of my favorite brands to work with; not because of all of the yummy ice cream goodness that they send me (though I can’t deny that helps), but because they get “it”, “it” being this whole PR blogger relationship thing.  Being a blogger isn’t always all free products and paid trips, it’s hard work and working with a company (and PR rep) who understands that, makes my job that much easier, which in turn makes me want to work that much harder for them…it’s a win—win!
Anyway, back to the ice cream.  As I mentioned earlier, Weight Watchers sent me some of their newest ice cream treats to try out and since they’re all either in stores now or on their way, you’ll be able to try then out for yourselves!
In addition to couple of Weight Watchers ice cream treats that got a little bit of a makeover, Weight Watchers is also introducing four new ice cream treats to tempt your taste buds, but not your waistline.
weight-watchers Collage
New—Weight Watchers Greek Frozen Yogurt Bars
Greek yogurt has exploded in the past couple of years as a popular snack, so why not offer people a frozen version of the snack they love? The new Blueberry Swirl and Peach Swirl Greek Frozen Yogurt Bars are made with low fat Greek frozen yogurt and real Blueberry and Peach fruit swirls. Each bar offers the nutritional benefits of Greek yogurt including 2 active cultures and 5 grams of protein with just 80 calories and a PointsPlus value of 2. No spoon required!
New—Weight Watchers Snack Size Red Velvet Ice Cream Sandwiches
Staying right on trend with the current red velvet craze, the Snack Size Red Velvet Ice Cream Sandwich is made with low fat cream cheese frosting flavored ice cream with a red velvet chocolate swirl between red velvet chocolate wafers. It has 100 calories, 1.5 grams of fat and a PointsPlus value of 3 per sandwich.
New—Weight Watchers Chocolate Smoothie Frozen Yogurt Bars
For traditional frozen yogurt fans, the new Chocolate Smoothie Frozen Yogurt Bars are made with low fat frozen yogurt and real chocolate to satisfy cravings with just 60 calories, 1.5 grams of fat and a PointsPlus value of 2 per bar.
NEW—Weight Watchers Cookies & Cream Dessert Bar
This treat offers three levels of cookies & cream goodness in one bar. It’s made with low fat cookies & cream ice cream with a chocolate cookie fudge swirl dipped in a rich chocolaty cookie crunch coating. And as if that wasn’t enough, it has just 120 calories, 5 grams of fat for serious indulgence at a PointsPlus value of 3 per bar.
NEW AND IMPROVED—Weight Watchers GIANT Latte Bars
The classic GIANT Latte bar is better thanks to an even creamier low fat coffee flavored ice cream base. Coffee lovers will swoon for this treat which weighs in at just 90 calories and 1 gram of fat and a PointsPlus value of 2 per bar.
While I really do enjoy all six of the new Weight Watchers ice cream treats, I especially love the Chocolate Smoothie Frozen Yogurt Bar most, it’s soooo good.  And just in case you have any doubt about how good these are, I tried each of the varieties out on my kiddos and all of the kids (and even a few of the kids from the neighborhood) thought they were “super yummy”.  I don’t know about yours, but my kids are super picky, especially when it comes to their ice cream and they couldn’t tell the difference between their regular ice cream and these when it came to flavor…major score! 
You can find out more about these and other Weight Watchers products at the Weight Watchers supermarket foods Facebook page.  And don’t forget, if you can’t find these yummy Weight Watchers ice cream treats in your supermarket, be sure to ask the store manager when they’ll be arriving!   
Disclosure:  I received the products mentioned above in order to facilitate my review…all opinions are 100% my own!


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