Wednesday, December 16, 2009

This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.

Until a few months ago I was spending hundreds of dollars per month on formula for my youngest daughter.  Since she was on a special kind of formula for her colic and acid reflux I was spending twice the amount that I had with my son who was born a year earlier.   I was reassured many times by my daughter’s pediatrician and even urged by him to use the less expensive store brand formulas, but seeing advertisements aimed at making me believe that by doing so I was depriving my daughter of the nutrition she needed while at the same time jeopardizing her development left me weary.  Not wanting to harm her in any way I folded and bought the much more expensive name brand formula…now I wish I hadn’t.

On December 2, 2009 PBM Products (the company who supplies store-brand infant formula to mass retailers like Walmart, Target, Kroger and others) won a lawsuit against Mead Johnson Nutrition company (the makers of the national-brand Enfamil LIPIL infant formula) for false advertising.  Mead Johnson engaged in advertising that led consumers to believe that store-brand formula was not as nutritionally sound as their more expensive counterparts, that advertising in turn led to cautious parents (like myself) spending hundreds more a year for the national-brand formula.  PBM Products was awarded $13.5 million in damages and parents everywhere breathed a sigh of relief.  In these hard economic times it’s good to know that you can save money while still providing your family with quality products.

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